Start
Give me a page. I will give you a sentence.
One email. No forms, no funnels, no discovery call about the discovery call. Send the thing that is too long, and I will send back the line that was always inside it.
The offer
Send the wall. Read the line.
hello@makeclear.co.uk →What you send, what you get
You send
The deck, the brief, the about page, the eleven value propositions and the paragraph nobody on the team can agree on or repeat from memory.
You get
One line that says it all.
How we start
You write
Send the page, the deck, the muddle. No brief required, the mess is the brief.
I reply
Within a working day. If it is a fit, you will know from the first line back.
You read the line
Three passes later, the one sentence lands. Keep it, or send it back once.
Before you write
Do
Send the long version
The bloated one. The distillation needs something to distil, so do not tidy it first.
Skip
The brief about the brief
No need to explain what you meant. If the line cannot find the meaning, that is the finding.
Do
Name the one decision
What is this page meant to make true. One sentence is plenty.
Skip
The non-disclosure dance
I read it, I distil it, I delete it. Confidentiality is the default, not a clause.
The line was always in there. The job is removing everything that was not it.
One email. One sentence back.